~/principles
We build software the way we want our data, privacy, and code to work. A tool for the people who use it, not a machine for extracting value from them. These are the convictions behind every choice we make.
01
Computing should empower the person using it, not extract value from them. When software has to grow forever, quality bends toward engagement, lock-in, and the next funding round, rarely toward the person it is for. We are structured to avoid that pull: small by choice, sustainable rather than explosive.
02
Anything an app stores, you can open with anything else. Plain text on your own disk, in open formats, with no proprietary container. Because the files outlive the app, we have to earn your use every day rather than trap it.
03
Your work is nobody else’s business, including ours. Sync is end-to-end encrypted: files are encrypted on your device before they travel, and we hold no key to read them. Privacy here is not a premium tier or a policy promise; it is how the system is built.
04
Local is free, forever. You pay only for the things that genuinely cost us to run, like sync and hosting. The gallery is built by the community and available to all, and an app you install keeps working even if its maker moves on.
05
We are people building the tools we wished existed, for ourselves first, instead of fitting into the boxes large commercial interests are willing to offer. Apps are finite creative works: build them, ship them, leave them good.
06
Walk away for five years and come back to your data, your history, and the code that reads it. It runs even if we are gone. We think the internet is better when more software is made this way.
Software should be small enough to make in an afternoon, safe enough to share with a stranger, and built on files you will still be able to open in ten years. That is the whole idea.
More about who we are on the about page.